Hospitality Consulting
Whether working my way to an invitation to coffee with Dario Cecchini during a solo trip to Chianti or scouring the streets of Kappabashi for the ideal bento box to deliver Chef’s biryani, my eyes are always looking for new ways to experience hospitality; to offer it myself, to accept it from others, and to ultimately share it in ways that go far beyond the plate.
consulting services
Market Immersion
Building the foundation for a good concept starts with knowing your area. We will start with an in-depth analysis of your specific market to identify key trends and what matters most to your target audience.
Concept Development
A good concept becomes great one with creative detail. We will take your idea from thought to reality with a concept brief that includes experience development, menu ideation, and design inspiration from uniforms and plate ware to branding and marketing.
From Concept to Content
Going from a well baked concept to a creative brand is a critical step for any hospitality business. We will work together with your creative partners to create a compelling brand story that is rooted in the tangible experiences you plan to deliver to your guests.
Insights & Trends
Trends can be tricky - navigating through what is buzzy and short lived to evergreen attempts that show up on a global scale. Let’s take a deep dive into your audience, our mutual experiences, and reliable references to create meaningful content to support your concept goals.
Experience Strategy
From neighborhood coffee shops to hotel lobbies to the hidden bar behind your restaurant kitchen, today’s consumers demand experiences that go beyond their traditional functions. We will create an experience strategy with event and activation ideas and operational guidance that speaks to your ideal guest.
Bespoke Services
From creating a feasibility study for a shared cold kitchen facility for food-focused non-profits in the greater Washington, DC area to acting as an owner’s rep for the only Indian fine dining restaurant in Tokyo, my unique experiences might be the right fit for your next hospitality or food related project. Be in touch!
Recent Projects
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Working with my former business partner, Jonas Singer, on behalf of Arcadia Center for Sustainable Food & Agriculture, we compiled a thorough feasibility study for a shared cold kitchen facility for food-focused non-profits in the greater Washington, DC area.
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In partnership with my clients at Crown Creative, I was part of the project team that redefined the brand and experience strategy for Le Meridian Hotels.
The design team focused on a new brand identity while my strategic work applied thoughtful consistency to how the global brand activates their seasonal programs with events and experiences that can be engineered to apply to each local Le Meridian audience.
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Worked with the hotel managed concept group to identify concept strategy for two out of the four F&B outlets including full concept direction for the all-day lobby restaurant and signature restaurant. The latter involved a full case study analysis of Michelin Green Star restaurant and provided implications for the Signature restaurant to be designed to garner such accolades and attention. The document included visuals inspiration and ideology for menus, uniforms, tableware + cutlery, and experiential moments + touch points.
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Developed quarterly content for a global hotel brand’s internal beverage platform. The ongoing strategy provided a mix of event and activation inspiration and operational guidance, beverage trends applicable around the world, and a bank of recipes that complimented each submissions trends and experience ideas. The platform enables beverage teams to carry out the global evening experience designed around the brand’s signature lobby bar program.